Selling to Men, Selling to Women Training Session
This is a ½ or full day session is designed to educate participants on the different selling skills required when selling to men versus women. Women make 80% of all buying decisions, yet most sales training programs are designed to sell to men. Our unique program enhances the performance of individuals in the sales process through the adoption of gender specific and persuasive language principles, non verbal communication techniques, and effective negotiation skills.
These sessions can also be tailored to specific industry segments. Segments that have already been offered successfully include – financial, real estate, the automotive industry, sports, retail, government, and defence forces.
You’ll learn:
- The greatest destroyer of sales
- The Mars Venus metaphor and PET research
- Behaviours that affect the sales relationship
- Understanding the buying process
- Building the sales relationship
- Rapport, listening skills, and use of language
- Motivators and problem solving; the different gender styles in each
- Selling tips for men and women
- Body language
- Visual, auditory, and kinesthetic language
- Identifying communication channels
- Tips for identifying each channel